That Media Feeling

I still get a mini pang of joy when I see a particularly good piece of coverage credited to a new brand. Client and press meetings aside, when fashion PR’ing full time, my favourite time of the working day was picking up new issues and flicking through to discover the coverage we had secured.

When working with fledgling labels, any national press coverage – in newspapers or magazines – was a triumph. A good image in the likes of Vogue or The Independent could make a huge difference to them, both financially and emotionally. The idea that a recognised publication deemed their jewellery/clothes/shoes worthy of exposure, acted as a real boost to a new designer. Likewise, coverage achieved for the more established designer, re-affirms their standing and re-emphasises that they are a brand worth buying and featuring.

Throughout my years in fashion PR, I was continually surprised by the various results we received. What I often thought would be a small image within the back pages of a publication, could turn in to a front cover shot. Similarly, images that were originally destined for a celebrity feature would end up on the editing floor. But that’s another matter entirely. So for nostalgic informative reasons, I’ve posted a few of my  favourite pieces of press coverage. These images highlight that you don’t need to be a global label to secure coverage that money just can’t buy.




One of my top 5. What began as a basic shoot with footwear brand Mootich, ended up as full page in The Sunday Times. We had an incredible response and the shoot was great fun.

This shot from Marie Claire was one of the first main shoots I secured. This was in fact a double page shot for womenswear label Odie and Amanda. To say we were all thrilled with the result would be an understatement.

 
 

This shot for a jewellery designer client is a favourite for a number of reasons. To be in
Harper's was a triumph, the shoot was incredible, such a strong image, and it was
wonderful to be alongside so many other fabulous labels.

  

The Saturday Times magazine is always great for exposure, so this Shop Of The Week
feature was an absolute coup for a very new Islington based shoe boutique.

   

A front cover that we couldn't have secured if we had tried. Rarely do you see footwear on the cover of national broadsheets but it was such a fabulous day when we we saw this on the news stands. A perfect example of how PR can surprise you.