The Finishing Line

The final edit of The Pocket Guide To The Fashion Media is now complete and my excitement is almost audible.

When I (finally) completed my first book: The Pocket Guide To Fashion PR, I was utterly ecstatic. I had promised myself (and any one else who cared to listen) that I would one day write a fashion PR guide that was dedicated to fashion designers and designed for those who - put simply - want to achieve results without spending bags of cash.

Writing the book was a task, albeit a thoroughly enjoyable one. Unearthing time to write within such a tight schedule seemed almost impossible. Running a PR firm, tending to my clients and constantly on the hunt for the next brilliant piece of press coverage meant a few hours writing seemed more than tricky to negotiate. However over the course of quite literally a few years the book was finally ready and I was thrilled when it was picked up by universities, independent book shops such as RD Franks as well as the big guns such as Waterstones.

This book however was a different matter entirely. Relying so heavily on contributors meant much of my time was spent speaking with editors, stylists, bloggers and writers, catching quotes, interviewing and researching for information that would be of genuine use and interest to the readers. Of course there is some actual writing to be found, I simply couldn't justify producing a book comprised only of quotes. But this guide ensured that any negotiating of time was on behalf of my contributors, not for me! Less pressure on my time but lots of fine cutting with deadlines and tapping of fingernails in anticipation. If I'm honest, I'm slightly surprised that we are now so close to the finishing line. Over 150 members of fashion media later and the last few steps are almost tangible.

In essence however, the two guides are the perfect compliment to each other - as they should be. I intend to produce several more guides in the series, all with fashion designers in mind and am thrilled that the guides have been of such benefit to so many.

I am still amazed by the far reaching audience it attracts. From the reading list at LCF to independent boutiques in Australia and LA, the fantastic feedback I have received has come from voices from all around the globe. Fingers crossed that The Pocket Guide To The Fashion Media will garner an equally great response!