Extract from The Pocket Guide To Fashion PR
In time fashion brands and boutiques will reap many benefits from establishing and maintaining a PR plan. They include:
• Increased sales with both new and existing customers
• Receiving acknowledgment and endorsements from your target media
• Gaining the attention of potential stockist’s such as independent
boutiques and department stores
• Gaining credibility and desirability when approaching financial
backers
• Assist you in attracting better staff who wish to work with a
brand such as yours
• Increasing your chances of collaborations and cross marketing
opportunities
• Enable you to bargain with new and existing suppliers and
manufacturers etc
• Attract celebrity customers and endorsements
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