The Pocket Guide to Fashion PR contains a wealth of advice and insider information on the exciting and fast paced world of Public Relations. Ideal for the new designer and some of the more established women's wear and accessory brands, this guide concentrates on the core aspects of establishing and maintaining a fashion PR plan, whether on your own or within a team.
On the reading list for many of the UK's most revered fashion courses, this guide is an introduction to the skills and dedication needed by any individual wanting to raise awareness, gain recognition and ultimately increase the sales of their product. From press releases to general emails, meetings to industry jargon, The Pocket Guide To Fashion PR concentrates on establishing and maintaining a PR plan that works for you.
Designed for those with minimal experience of Public Relations, it enables you to keep PR activities close to home and under your purse strings, as well as providing invaluable tips for those already succeeding in their PR strategy. From maintaining press relations to securing coverage in national magazines and newspapers, The Pocket Guide to Fashion PR gives you a chance to successfully compete against powerful public relation firms and more established brands
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