I haven't gone public with the specific content of my next book but I can reveal that it will be jam packed with quotes from some of the fashion media's most influential members.
Contributors range from Vogue editors to star bloggers and we are hoping it will be both a valuable and useful sequel to The Pocket Guide To Fashion PR. Just like our first guide, this new book is written for fashion designers, boutiques and PR's and - as you might of guessed - is concentrated on the fashion media.
The new guide is now firmly engaged in the editing process but as a taster of what's to come, here are 3 of my top tips from fashion bloggers. If you want to 'make friends' with your fav fashion bloggers, then here's how!
1 Become familiar with the best international bloggers whose aesthetic most closely aligns with your own. Essentially: understand who your target audience really is and you will reach them all over the world, through the blogs they read.
Carrie & Nick, Founders, borderlinemag.com
2 The most important thing to us in terms of deciding whether a story is right for us is: Is it new? Why is this person/trend/new store different or special? How can we tell the story in a way that no one else will to share this special view of fashion with our readers?
Christene Barberich, Editorial Director, refinery29.com
3 Offer incentives and exclusive opportunities to loyal bloggers on a rotating basis, make them feel special and they will reciprocate the feeling.
Kristin Knox, Founder/Editor, theclotheswhisperer.co.uk
Thanks so much to Kristin, Christene, Carrie and Nick for thieir contributions, you can read more tips from them (and plenty of other fabulous bloggers) when the guide is launched. The new book is dedicated to inside info like this, so make sure you check in regularly (or follow me on twitter) for news and more exclusives!
Friday
What's In It For You
Extract from The Pocket Guide To Fashion PR
In time fashion brands and boutiques will reap many benefits from establishing and maintaining a PR plan. They include:
• Increased sales with both new and existing customers
• Receiving acknowledgment and endorsements from your target media
• Gaining the attention of potential stockist’s such as independent
boutiques and department stores
• Gaining credibility and desirability when approaching financial
backers
• Assist you in attracting better staff who wish to work with a
brand such as yours
• Increasing your chances of collaborations and cross marketing
opportunities
• Enable you to bargain with new and existing suppliers and
manufacturers etc
• Attract celebrity customers and endorsements
In time fashion brands and boutiques will reap many benefits from establishing and maintaining a PR plan. They include:
• Increased sales with both new and existing customers
• Receiving acknowledgment and endorsements from your target media
• Gaining the attention of potential stockist’s such as independent
boutiques and department stores
• Gaining credibility and desirability when approaching financial
backers
• Assist you in attracting better staff who wish to work with a
brand such as yours
• Increasing your chances of collaborations and cross marketing
opportunities
• Enable you to bargain with new and existing suppliers and
manufacturers etc
• Attract celebrity customers and endorsements
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